Dental Professional vs. Direct-to-Consumer — Which Option is Right for You?

Clear aligners have revolutionised the world of orthodontics, offering a discreet, comfortable alternative to traditional metal braces. They are popular for adults and teens alike, thanks to their transparent appearance and ability to be removed for eating and brushing. However, as the clear aligner market continues to expand, two distinct models are emerging: aligners provided by qualified dental professionals in a clinic versus direct-to-consumer (DTC) aligners that are sold online with minimal, or no, in-person visits.

In this blog post, we’ll compare the two models to help you understand the key differences and make an informed decision about which option is right for your orthodontic needs.

1. Treatment Process: In-Office vs. At-Home

Aligners Provided by a Qualified Dental Professional

When you choose clear aligners from a dental practice, you’ll go through a comprehensive treatment process that includes in-person consultations, detailed scans or impressions of your teeth, and regular check-ups to track your progress. The treatment is closely monitored by a qualified dentist or orthodontist who ensures that each aligner set is moving your teeth in the right direction and adjusts your treatment plan as needed.

Typically, your dentist will also assess your overall oral health, ensuring that any issues like gum disease or cavities are addressed before treatment begins. Throughout the process, you’ll have the opportunity to ask questions and make adjustments to your treatment if needed. Regular check-ups are scheduled to ensure everything is going as planned, and in more complex cases, your orthodontist may make adjustments to your aligners for optimal results. However, aligners are still an option to you if you wish for minimal practice visits. Due to advancements in technology, some clinicians choose to use Dental Monitoring to reduce the routine visits to allow patients to continue with their busy lives, without impacting this by having to attend the dental practice.

Direct-to-Consumer Aligners

Direct-to-consumer aligners are marketed as an easy and cost-effective alternative to traditional in-office treatment. The process usually begins with an at-home impression kit that you use to take moulds or impressions of your teeth. Some companies may also offer the option to visit a physical location for a 3D scan, but the majority of the process is done online. After submitting your impressions or scans, a dental professional will review your case and create a treatment plan, which is sent to you along with your first set of aligners. Not all companies use dental professionals for the design of treatment plans; some use artificial intelligence (AI) for the design and then this is reviewed by a dental professional to make sure it is a viable plan.

One of the biggest selling points of DTC aligners is the convenience factor. You can do everything from the comfort of your home without needing to visit a dental practice. However, the downside is that you don’t have regular in-person visits, or communication, with a qualified dental professional, which could lead to undiagnosed issues or treatment problems that are harder to address remotely.

2. Professional Supervision: Ongoing Care vs. Remote Monitoring

Aligners Provided by a Qualified Dental Professional

A key advantage of getting your aligners from a dental professional is the ongoing care. Your dentist or orthodontist can monitor your progress at each visit, making sure your teeth are shifting as expected. They can also make real-time adjustments to your treatment plan if needed, ensuring the best possible outcome.

This level of supervision is particularly important for complex cases where more than just a minor cosmetic correction is needed. If any unexpected issues arise (like discomfort or misalignment), your dentist can quickly address them and get your treatment back on track.

Direct-to-Consumer Aligners

With direct-to-consumer aligners, the monitoring process is typically done remotely, either through periodic photos that you upload or through virtual consultations. While some companies may offer the option for an in-person check-up at specific points in the treatment, the overall process is less hands-on compared to in-practice care.

While DTC aligner companies often claim to have experienced dental professionals overseeing your treatment remotely, there’s a level of risk involved when problems arise and require immediate attention. You may face delays in getting answers or corrections, which could prolong
treatment or lead to undesirable outcomes.

3. Cost: Affordability vs. Value for Money

Aligners Provided by a Qualified Dental Professional

Aligners from a dental practice generally cost more than DTC options. Prices in the UK typically range from £1,500 to £4,500, depending on the complexity of the case and the length of treatment. The higher cost reflects the comprehensive care and professional supervision you receive, including regular communication, adjustments, and in-person consultations.

Direct-to-Consumer Aligners

One of the primary selling points of DTC aligners is their lower cost. Prices can range from £1,000 to £2,500, depending on the provider. This makes DTC aligners an attractive option for those on a budget or those looking for a more affordable alternative to traditional orthodontic treatment.

However, while DTC aligners are cheaper, they might not offer the same level of service or results, especially if you encounter problems that are difficult to address remotely. Additionally, the lack of professional oversight could lead to complications, requiring more frequent touch-ups or even traditional braces later on, which could negate the initial savings.

4. Suitability: Simple vs. Complex Cases

Aligners Provided by a Qualified Dental Professional

Dental professionals are best suited to treat a wide range of orthodontic issues, from minor teeth straightening to more complex cases involving overbites, underbites, or severe misalignment. A qualified dentist or orthodontist can assess your oral health and customize a treatment plan specifically for your needs. They can also make adjustments as treatment progresses and offer solutions if something isn’t working as expected.

If you have any underlying dental health problems such as cavities, gum disease, or more complicated bite issues, a dentist will be able to address these before beginning treatment, ensuring that your aligner therapy is safe and effective.

Direct-to-Consumer Aligners

DTC aligners are generally marketed as being effective for simple orthodontic issues, such as mild crowding or minor gaps. If your case involves more complicated dental or bite issues, it’s recommended to consult a dental professional, as these aligners may not be able to provide the results you need.

5. Convenience: Flexibility vs. Accessibility

Aligners Provided by a Qualified Dental Professional

Getting aligners through a dental practice can involve more commitment to appointments, as you may need to schedule regular visits to track progress. However, many orthodontic clinics now offer flexible appointment times, and some even provide virtual check-ins.

While the treatment process may take longer, and the visits more frequent, this model gives you the peace of mind of knowing that you have ongoing, professional oversight.

Direct-to-Consumer Aligners

DTC aligners are designed with maximum convenience in mind. They offer the flexibility of receiving your aligners directly at home and require far fewer office visits, if any. These DTC options may seem an attractive option, however they do come with risks that may not be spotted from an AI-designed treatment plan. And it is always important to keep up with regular dental check-ups if you do choose the DTC option.

Conclusion: Which Option is Right for You?

Choosing between aligners from a qualified dental professional and DTC aligners ultimately depends on your unique needs and preferences. Ultimately, the most important factor is your oral health, so be sure to consult with a qualified dentist or orthodontist before making a decision.

If you’re still unsure about which option to choose or need a consultation, don’t hesitate to reach out to a trusted dental professional who can guide you through the process.

AKIRALINE only works with qualified dental professionals and dental practices. If you are interested in our aligners, please speak with your regular dentist

In recent years, the landscape of orthodontics has evolved, offering patients a wider variety of treatment options to achieve a straighter smile. The two most prominent methods today are traditional fixed braces and clear aligners. Both have their unique advantages, but choosing the right option depends on a range of factors including lifestyle, budget, and specific dental needs.

In this blog post, we’ll compare clear aligners and traditional braces, with a focus on UK-based studies and statistics, to help you make an informed decision.

1. Appearance and Aesthetics

      Clear Aligners

      One of the most significant reasons why people opt for clear aligners is the aesthetics. Clear aligners are virtually invisible when worn, making them a popular choice for those who wish to straighten their teeth without the visibility of traditional metal braces. A study published in the British Dental Journal found that approximately 50% of patients reported the appearance of aligners as the most important factor when choosing orthodontic treatment (British Dental Journal, 2021).

      Traditional Braces

      In contrast, traditional braces are highly visible and may cause some self-consciousness, particularly among teenagers and young adults. However, traditional braces come with the benefit of being highly effective for complex orthodontic issues. According to a survey by the
      British Orthodontic Society, about 85% of patients who opted for traditional braces did so because of their proven reliability and effectiveness in treating severe alignment problems (British Orthodontic Society, 2020). In recent developments, traditional metal braces have evolved to be made of ceramic bracket components and coated wires to minimise visual impact.

      2. Treatment Duration

      Clear Aligners

      Clear aligners typically take about 12 to 18 months to complete the treatment, although simpler cases can be treated in as little as 6 to 12 months.

      Traditional Braces

      Traditional braces may provide faster results for more complex dental issues. A study published by The European Journal of Orthodontics found that treatment with traditional metal braces generally lasts between 18 and 24 months for most patients. However, this can vary depending on the severity of the misalignment (European Journal of Orthodontics, 2020).

      3. Comfort and Convenience

      Clear Aligners

      Clear aligners are custom-made and fit snugly over your teeth, meaning they are typically more comfortable than traditional braces. They don’t have metal components that can cause irritation or discomfort to the inside of the mouth. Additionally, aligners are removable, which allows for easier brushing and flossing, reducing the risk of plaque buildup and gum disease. A study conducted by The University of Bristol found that 95% of patients preferred the ease of cleaning their teeth with aligners versus braces (University of Bristol Study, 2022).

      Traditional Braces

      Traditional braces can sometimes cause irritation to the gums and inner cheeks, especially after adjustments. The brackets and wires may also require more time to get used to, and patients often experience discomfort, particularly after having their braces tightened. However, braces are a fixed treatment option, so patients do not need to worry about remembering to wear them, as they do with aligners. A study from The Royal College of Surgeons of England found that about 60% of patients with traditional braces reported initial discomfort, although this typically subsides after a few days (Royal College of Surgeons Study, 2021).

      4. Oral Hygiene and Maintenance

      Clear Aligners

      One of the significant advantages of clear aligners is the ability to remove them while eating, drinking, and cleaning your teeth. This makes maintaining oral hygiene easier compared to traditional braces, where food particles can become trapped in the brackets and wires, potentially leading to plaque buildup and cavities. Research from The British Orthodontic Society indicates that aligner patients are 40% less likely to develop cavities during treatment when compared to those using traditional braces (British Orthodontic Society, 2020).

      Traditional Braces

      Braces require more careful cleaning since food can get stuck in the brackets and wires. This increases the risk of plaque buildup and, if not properly cleaned, can lead to cavities, gum disease, or discoloration of the teeth. A study from The British Dental Journal suggests that proper oral hygiene can reduce the risk of complications by 30% among braces wearers (British Dental Journal, 2021).

      5. Cost

      Clear Aligners

      In the UK, clear aligners tend to be more expensive than traditional braces. The typical cost for clear aligner treatment ranges from £1,800 to £5,500, depending on the complexity of the case. A study by The Dental Health Foundation estimated that the average cost for clear aligners is about 30% higher than for traditional braces (Dental Health Foundation, 2020). Clear aligners are not provided with NHS funding, and are a solely private option for orthodontic treatment.

      Traditional Braces

      Traditional braces can be affordable, with costs ranging from £1,000 to £4,000 in the UK. However, prices can vary depending on the treatment plan and whether private treatment is being sought or if NHS treatment is available. According to a survey by The British Orthodontic Society, about 40% of patients opt for NHS treatment to avoid the higher costs associated with private clear aligner treatments (British Orthodontic Society, 2020).

      6. Effectiveness and Suitability

      Clear Aligners

      Clear aligners are highly effective for treating mild to moderate alignment issues, such as crowding and spacing problems. However, they may not be suitable for patients with more severe orthodontic needs, such as complex bite issues (overbite, underbite) or significant tooth rotation. A study by The University of Leeds found that clear aligners were effective for treating about 70% of patients with mild to moderate misalignment, but had limited efficacy in severe cases (University of Leeds Study, 2021).

      Traditional Braces

      Traditional braces are often the best choice for more complex orthodontic cases. They are highly effective in correcting a wide range of dental problems, including severe overcrowding, misalignment, bite issues, and significant tooth rotation. Research from The European Journal of Orthodontics highlights that braces are suitable for nearly 95% of orthodontic cases, making them a versatile option for most patients (European Journal of Orthodontics, 2020).

      Conclusion: Which Option is Right for You?

      Both clear aligners and traditional braces have their own distinct advantages and considerations. Clear aligners are often the preferred choice for adults and teenagers who prioritise aesthetics, comfort, and the convenience of removable aligners. However, they may not be suitable for all cases, particularly more complex dental issues. Traditional braces, while more visible and sometimes uncomfortable, offer a proven, reliable solution for a wide variety of orthodontic problems, especially more severe cases.

      Ultimately, the choice between clear aligners and traditional braces depends on the severity of your dental concerns, your budget, and your personal preferences. Consulting with an orthodontist is essential to determine the best treatment for your needs.

      Sources:

      • British Dental Journal, 2021
      • British Orthodontic Society, 2020
      • European Journal of Orthodontics, 2020
      • University of Bristol Study, 2022
      • Royal College of Surgeons of England, 2021
      • The Dental Health Foundation, 2020
      • University of Leeds Study, 2021

      Whether you’re looking to achieve a beautiful smile discreetly with clear aligners, or need a more robust solution with traditional braces, the right orthodontic treatment is within reach. It’s just a matter of assessing your needs and discussing the options with your dental care provider.

      A bright, white smile is often considered a symbol of health and beauty, and as a result, tooth
      whitening has become one of the most sought-after cosmetic dental treatments in the UK.
      Whether it’s for a special occasion, a boost in confidence, or simply the desire to enhance one’s
      appearance, whitening has seen a significant rise in popularity in recent years. However, with
      this increase in demand comes a critical issue—ensuring that treatments are performed safely
      and legally.
      In this blog post, we’ll explore the growing trend of tooth whitening in the UK, discuss the
      importance of seeking professional care, and highlight the risks associated with illegal or
      unregulated whitening practices.

      1. The Growing Demand for Tooth WhiteningTooth whitening treatments are now more accessible than ever, thanks to a rise in consumerawareness and advancements in dental technology. According to a study by the British DentalAssociation (BDA), 35% of adults in the UK are interested in cosmetic dental procedures, withteeth whitening being one of the top treatments requested (British Dental Association, 2023).

      This increase in demand can be attributed to factors such as:

      Social media and celebrity culture: 

      The desire for a “celebrity smile” has become acommon motivation, with influencers and public figures showcasing their bright, whiteteeth on platforms like Instagram and TikTok.

      Aesthetic appeal: 

      Whiter teeth are often associated with youth, beauty, and health,encouraging people to seek whitening treatments as a way to enhance theirappearance.

      Improved access to whitening products: 

      Over-the-counter whitening products, suchas whitening toothpaste and at-home kits, are widely available, making it easier forpeople to try tooth whitening at home before considering professional treatment. Despite the ease of access to over-the-counter products, the safest and most effective way towhiten teeth remains through professional treatments carried out by a registered dentalprofessional.

      2. Professional Tooth Whitening: What to ExpectIn the UK, tooth whitening treatments can only legally be carried out by a registered dentalprofessional, which includes dentists, dental hygienists, and dental therapists who are qualifiedand regulated by the General Dental Council (GDC). This regulation is essential to ensure thattreatments are both effective and safe.

      There are two main types of professional whitening treatments:

      In-office whitening: 

      This procedure is performed at a dental clinic and involves theapplication of a high-concentration bleaching agent directly to the teeth. The process isoften accelerated using a special light or laser. In-office whitening is typically the fastestmethod, with results visible after just one session. According to a report from The BritishDental Journal (2022), in-office whitening can lighten teeth by up to 8 shades in a singlesession.

      At-home whitening trays:

      For those who prefer to whiten their teeth at their own pace,many dental professionals offer custom-made whitening trays that are filled with awhitening gel and worn over the teeth for a specified period. These trays provide moregradual results, but they are generally considered to be safer and more effective thanover-the-counter alternatives. On average, at-home whitening treatments prescribed bydental professionals take 2 to 3 weeks to achieve optimal results.

      Both methods have been shown to be safe when carried out by a qualified professional. A studyfrom The University of Bristol found that professionally administered teeth whitening treatmentshave a success rate of up to 95% for whitening teeth effectively and safely, with minimal sideeffects (University of Bristol Study, 2021).

      3. Why You Should Avoid Illegal Tooth Whitening
      With the increasing demand for whiter teeth, it’s important to be aware of the dangers
      associated with illegal tooth whitening practices. In the UK, only dental professionals are legally
      allowed to provide whitening treatments, yet many non-registered individuals and unregulated
      beauty salons are offering these services, often at a lower cost.

      The risks of illegal tooth whitening include:

      Damage to your teeth and gums:

      Non-professional treatments often involve the use of
      dangerous bleaching agents, some of which contain harmful chemicals that can cause
      enamel erosion, tooth sensitivity, or gum irritation. A report from the British Dental Health
      Foundation (2023) highlighted that one in four people who undergo illegal whitening
      treatments suffer from side effects, such as pain or permanent damage to their teeth and
      gums.

      Unregulated products:

      Illegal practitioners may use products that are not safe or
      suitable for tooth whitening. Some of these products may contain unsafe concentrations
      of hydrogen peroxide or other chemicals that can lead to serious oral health issues.

      Lack of aftercare:

      Dental professionals provide essential follow-up care to monitor the
      results of the whitening treatment and address any complications. Without this oversight,
      you may not receive appropriate advice if you experience side effects or if your teeth
      become discolored again.

      In the UK, anyone offering tooth whitening who is not a registered dentist, hygienist, or therapist
      can face severe penalties. The Dental Protection Group (2022) estimates that more than 50%
      of illegal whitening procedures
      are carried out by non-professionals, putting patients at significant risk. It is essential to ensure that any whitening treatment you undergo is provided by
      a registered and qualified professional.

      4. Costs of Tooth Whitening in the UK
      The cost of professional tooth whitening treatments varies depending on the method used and
      the clinic you visit. Generally, in-office whitening treatments cost between £400 and £1,000,
      while at-home whitening trays prescribed by a dentist can range from £150 to £500. While the
      cost may seem high compared to over-the-counter products, the benefits of professional
      treatment, including safety, effectiveness, and long-term results, make it a worthwhile
      investment for many people.

      In comparison, over-the-counter products, such as whitening toothpaste or at-home kits, can be
      found for as little as £10 to £50. However, these products are generally less effective and carry
      a higher risk of side effects, especially if not used correctly. A study published by The British
      Journal of Dentistry found that over 40% of individuals who used DIY whitening kits
      experienced issues such as tooth sensitivity or uneven results (British Journal of Dentistry,
      2022).

      5. The Legal Landscape of Tooth Whitening
      In the UK, the regulation surrounding tooth whitening is clear: only registered dental
      professionals are legally allowed to provide this service. This rule exists to protect consumers
      from unsafe, unregulated products and practices. If you’re considering tooth whitening, always
      check that the provider is registered with the General Dental Council (GDC). You can easily
      verify a professional’s registration status through the GDC website.

      Unfortunately, illegal tooth whitening is a growing problem, and there have been numerous
      reports of individuals being duped into undergoing treatments in unregulated beauty salons or
      by unqualified individuals. It’s crucial to avoid these services, as the consequences can be
      damaging to your health and your smile.

      Conclusion: The Safe Route to a Brighter Smile

      Tooth whitening can be an effective and safe way to enhance the appearance of your smile, but
      it’s essential to undergo the treatment under the supervision of a qualified dental professional.
      While the temptation of cheaper, unregulated services might seem appealing, the risks involved
      simply aren’t worth it.

      If you’re considering whitening your teeth, consult with your dentist to discuss the best options
      available for you. Remember, your oral health is worth the investment, and with the right care,
      you can achieve a brighter smile that lasts.

      Sources:

      • British Dental Association, 2023
      • British Dental Health Foundation, 2023
      • University of Bristol Study, 2021
      • The Dental Protection Group, 2022
      • British Journal of Dentistry, 2022

      By choosing a licensed dental professional, you ensure that your whitening treatment is both
      effective and safe, allowing you to enjoy a sparkling, healthy smile without the risk of harm.