Dental Professional vs. Direct-to-Consumer — Which Option is Right for You?

Clear aligners have revolutionised the world of orthodontics, offering a discreet, comfortable alternative to traditional metal braces. They are popular for adults and teens alike, thanks to their transparent appearance and ability to be removed for eating and brushing. However, as the clear aligner market continues to expand, two distinct models are emerging: aligners provided by qualified dental professionals in a clinic versus direct-to-consumer (DTC) aligners that are sold online with minimal, or no, in-person visits.

In this blog post, we’ll compare the two models to help you understand the key differences and make an informed decision about which option is right for your orthodontic needs.

1. Treatment Process: In-Office vs. At-Home

Aligners Provided by a Qualified Dental Professional

When you choose clear aligners from a dental practice, you’ll go through a comprehensive treatment process that includes in-person consultations, detailed scans or impressions of your teeth, and regular check-ups to track your progress. The treatment is closely monitored by a qualified dentist or orthodontist who ensures that each aligner set is moving your teeth in the right direction and adjusts your treatment plan as needed.

Typically, your dentist will also assess your overall oral health, ensuring that any issues like gum disease or cavities are addressed before treatment begins. Throughout the process, you’ll have the opportunity to ask questions and make adjustments to your treatment if needed. Regular check-ups are scheduled to ensure everything is going as planned, and in more complex cases, your orthodontist may make adjustments to your aligners for optimal results. However, aligners are still an option to you if you wish for minimal practice visits. Due to advancements in technology, some clinicians choose to use Dental Monitoring to reduce the routine visits to allow patients to continue with their busy lives, without impacting this by having to attend the dental practice.

Direct-to-Consumer Aligners

Direct-to-consumer aligners are marketed as an easy and cost-effective alternative to traditional in-office treatment. The process usually begins with an at-home impression kit that you use to take moulds or impressions of your teeth. Some companies may also offer the option to visit a physical location for a 3D scan, but the majority of the process is done online. After submitting your impressions or scans, a dental professional will review your case and create a treatment plan, which is sent to you along with your first set of aligners. Not all companies use dental professionals for the design of treatment plans; some use artificial intelligence (AI) for the design and then this is reviewed by a dental professional to make sure it is a viable plan.

One of the biggest selling points of DTC aligners is the convenience factor. You can do everything from the comfort of your home without needing to visit a dental practice. However, the downside is that you don’t have regular in-person visits, or communication, with a qualified dental professional, which could lead to undiagnosed issues or treatment problems that are harder to address remotely.

2. Professional Supervision: Ongoing Care vs. Remote Monitoring

Aligners Provided by a Qualified Dental Professional

A key advantage of getting your aligners from a dental professional is the ongoing care. Your dentist or orthodontist can monitor your progress at each visit, making sure your teeth are shifting as expected. They can also make real-time adjustments to your treatment plan if needed, ensuring the best possible outcome.

This level of supervision is particularly important for complex cases where more than just a minor cosmetic correction is needed. If any unexpected issues arise (like discomfort or misalignment), your dentist can quickly address them and get your treatment back on track.

Direct-to-Consumer Aligners

With direct-to-consumer aligners, the monitoring process is typically done remotely, either through periodic photos that you upload or through virtual consultations. While some companies may offer the option for an in-person check-up at specific points in the treatment, the overall process is less hands-on compared to in-practice care.

While DTC aligner companies often claim to have experienced dental professionals overseeing your treatment remotely, there’s a level of risk involved when problems arise and require immediate attention. You may face delays in getting answers or corrections, which could prolong
treatment or lead to undesirable outcomes.

3. Cost: Affordability vs. Value for Money

Aligners Provided by a Qualified Dental Professional

Aligners from a dental practice generally cost more than DTC options. Prices in the UK typically range from £1,500 to £4,500, depending on the complexity of the case and the length of treatment. The higher cost reflects the comprehensive care and professional supervision you receive, including regular communication, adjustments, and in-person consultations.

Direct-to-Consumer Aligners

One of the primary selling points of DTC aligners is their lower cost. Prices can range from £1,000 to £2,500, depending on the provider. This makes DTC aligners an attractive option for those on a budget or those looking for a more affordable alternative to traditional orthodontic treatment.

However, while DTC aligners are cheaper, they might not offer the same level of service or results, especially if you encounter problems that are difficult to address remotely. Additionally, the lack of professional oversight could lead to complications, requiring more frequent touch-ups or even traditional braces later on, which could negate the initial savings.

4. Suitability: Simple vs. Complex Cases

Aligners Provided by a Qualified Dental Professional

Dental professionals are best suited to treat a wide range of orthodontic issues, from minor teeth straightening to more complex cases involving overbites, underbites, or severe misalignment. A qualified dentist or orthodontist can assess your oral health and customize a treatment plan specifically for your needs. They can also make adjustments as treatment progresses and offer solutions if something isn’t working as expected.

If you have any underlying dental health problems such as cavities, gum disease, or more complicated bite issues, a dentist will be able to address these before beginning treatment, ensuring that your aligner therapy is safe and effective.

Direct-to-Consumer Aligners

DTC aligners are generally marketed as being effective for simple orthodontic issues, such as mild crowding or minor gaps. If your case involves more complicated dental or bite issues, it’s recommended to consult a dental professional, as these aligners may not be able to provide the results you need.

5. Convenience: Flexibility vs. Accessibility

Aligners Provided by a Qualified Dental Professional

Getting aligners through a dental practice can involve more commitment to appointments, as you may need to schedule regular visits to track progress. However, many orthodontic clinics now offer flexible appointment times, and some even provide virtual check-ins.

While the treatment process may take longer, and the visits more frequent, this model gives you the peace of mind of knowing that you have ongoing, professional oversight.

Direct-to-Consumer Aligners

DTC aligners are designed with maximum convenience in mind. They offer the flexibility of receiving your aligners directly at home and require far fewer office visits, if any. These DTC options may seem an attractive option, however they do come with risks that may not be spotted from an AI-designed treatment plan. And it is always important to keep up with regular dental check-ups if you do choose the DTC option.

Conclusion: Which Option is Right for You?

Choosing between aligners from a qualified dental professional and DTC aligners ultimately depends on your unique needs and preferences. Ultimately, the most important factor is your oral health, so be sure to consult with a qualified dentist or orthodontist before making a decision.

If you’re still unsure about which option to choose or need a consultation, don’t hesitate to reach out to a trusted dental professional who can guide you through the process.

AKIRALINE only works with qualified dental professionals and dental practices. If you are interested in our aligners, please speak with your regular dentist